If you’ve spotted PureOaty looking a little different, you’re not imagining it! We’ve given our brand a fresh new look, but there’s a good reason behind it.

We wanted our packaging to better reflect what we’ve always believed in: great tasting products, simple ingredients and really good British oats. Because while the way we look might have changed, what matters most to us hasn’t.

So, why the fresh new look?

We know that when it comes to the food and drink you buy, taste matters. You want products that taste great, are made with ingredients you recognise and come from brands you can trust.

That’s exactly what PureOaty is all about.

After listening to 1,500 UK oat drink consumers, we found three things that really matter: taste, quality and trust. So, we’ve brought those things to the heart of our refreshed brand, making it easier to see what makes PureOaty special, right there on the pack.

Our new look also makes it easier to find the right oat drink for whatever’s on the menu, whether that’s your morning cuppa, a creamy coffee, a bowl of breakfast cereal or a smoothie on the go.

And, of course, we wanted our packaging to reflect the delicious oats and simple ingredients you’ll find inside.

Oats have always been at our heart

We’re a family business based at Glebe Farm in Cambridgeshire, and oats are what we know and love.

We grow oats on our own farm and work with trusted British farming partners nearby. We then mill, make and pack our products on one site, giving us a close connection to our oats from field to finished product.

That means we know our oats, understand how to bring out their best and can take care over every step of the process.

It’s how we create the great oaty taste you know and love, using simple ingredients without unnecessary extras. Our oat drinks contain no added sugar, stabilisers or preservatives, and they’re certified gluten free by Coeliac UK.

For us, it’s about keeping things simple and letting the oats do the talking.

More ways to enjoy oat

Our refreshed range is all about making it easier to enjoy oats in the ways you love most.

Whether you’re pouring Original & Enriched over your breakfast, frothing Barista for your morning coffee, reaching for Tea Oat Blend for your afternoon cuppa or choosing Organic Barista for your next homemade latte, there’s a PureOaty for the occasion.

And it doesn’t stop at tea and coffee. Our oat drinks are just as good at home in smoothies, milkshakes, cooking and baking, or simply poured into a glass and enjoyed chilled.

We believe great oats deserve a place in more of your everyday moments, and we want to make finding your favourite as easy as possible.

Say hello to our newest addition: Coconut Oat

Alongside our fresh new look, we’ve welcomed something a little different to the PureOaty family: PureOaty Coconut Oat Drink.

Made with 15% British gluten free oats and real coconut cream, it brings together the goodness of oats with a naturally subtle coconut taste. The result is a deliciously smooth drink with a gentle tropical twist.

And, true to our way of doing things, we’ve kept the recipe simple, with just four ingredients: water, oats, coconut cream and salt. No added sugar, gums, stabilisers or flavours.

Enjoy it chilled, blend it into a smoothie or milkshake, add a splash to your coffee, or get creative with cocktails and mocktails. It’s a fresh new way to enjoy oats, with plenty of possibilities.

A new look, with the same things we care about

Rebranding is about more than changing a pack. For us, it was an opportunity to take a fresh look at how we tell our story and make sure our packaging reflects the care, knowledge and passion that goes into every PureOaty product.

So, while you might notice us looking a little different, you can still expect the same things we’ve always cared about: delicious oats, simple ingredients and the quality you can trust.

We’re proud of the oats we grow, the products we make and the people who enjoy them every day. We hope you love our fresh new look as much as we do!